The brief was simple – tell people Heinz only uses the best tomatoes in its tomato sauce – Heinz tomatoes. The campaign won every award and ‘Sliced Bottle’ was voted as one of the best 100 posters of the century by Campaign magazine.
To launch a range of sauces for babies we created a simple, graphic campaign that didn’t lecture, picked up an EPICA and looked like nothing else in the category.
Gary Marjoram 